![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/c_fit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_620/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World 18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World](https://fadeawayworld.net/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTg5NjgyMjgzMDkzOTU5ODc3/281749269_1144726279644338_5507883437356619161_n.jpg)
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
![Nike preparing to make 'groundbreaking' shoes for LeBron James with Lakers, exciting sneakerhead Josh Hart - Silver Screen and Roll Nike preparing to make 'groundbreaking' shoes for LeBron James with Lakers, exciting sneakerhead Josh Hart - Silver Screen and Roll](https://cdn.vox-cdn.com/thumbor/o6Y5gpbyuknBLt3D_oVQ8RpKOWs=/0x0:4523x3015/1200x800/filters:focal(2024x1622:2746x2344)/cdn.vox-cdn.com/uploads/chorus_image/image/60447249/970177394.jpg.0.jpg)
Nike preparing to make 'groundbreaking' shoes for LeBron James with Lakers, exciting sneakerhead Josh Hart - Silver Screen and Roll
![May 13, 2018; Boston, MA, USA; The Nike shoes of Cleveland Cavaliers forward LeBron James (23) are seen during the first quarter of the Eastern conference finals of the 2018 NBA Playoffs May 13, 2018; Boston, MA, USA; The Nike shoes of Cleveland Cavaliers forward LeBron James (23) are seen during the first quarter of the Eastern conference finals of the 2018 NBA Playoffs](https://c8.alamy.com/comp/2ER7MB0/may-13-2018-boston-ma-usa-the-nike-shoes-of-cleveland-cavaliers-forward-lebron-james-23-are-seen-during-the-first-quarter-of-the-eastern-conference-finals-of-the-2018-nba-playoffs-against-the-boston-celtics-at-td-garden-mandatory-credit-winslow-townson-usa-today-sports-2ER7MB0.jpg)
May 13, 2018; Boston, MA, USA; The Nike shoes of Cleveland Cavaliers forward LeBron James (23) are seen during the first quarter of the Eastern conference finals of the 2018 NBA Playoffs
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=700)